BRM Chapter 1

Which of the following is an example of a business decision maker?

• Politician's election consultant

• Class Instructor

• Manager of a non-profit program

• Business manager of a consumer goods product

• All of the above

RFP, stands for _____ and refers to the document used to invite research firms to propose ideas for addressing the research needs of the organization.

• request for proposal

• recency frequency population

• research firm project

• recognition of problem

The problem or opportunity that requires a business decision on the part of the decision maker is called a _____.

• research problem

• management dilemma

• challenge

• measurement approach

The main purpose of a(n) _____ is to share company information and computing resources among internal audiences.

• decision support system

• intranet

• extranet

• internet

A private network that uses Internet protocols and the public telecommunication system to share an organization's information, data, or operations the external suppliers, vendors, or customers is called a(n) _____.

• decision support system

• intranet

• extranet

• internet

The question, "Should we do business research?" is often stimulated by data from a(n) _____.

• 1- data warehouse

• 2- Business intelligence system (BIS)

• 3- Decision support system (DSS)

• Both answer 2 and 3

Which of the following is not a possible source of business intelligence System?

• Competitor web sites

• Government reports

• Business research reports

• All of the above

Intuitive decision makers (Bottom Makers) tend to base business decisions on _____.

• business research

• secondary data

• primary data

• proprietary research

Visionary decision makers (Top tier) tend to base business decisions on _____.

• proprietary business research

• secondary data

• past experience

• all of the above

Which tier in the hierarchy of business decision makers sees research as the fundamental first step in any business venture?

• Base tier

• Middle tier

• Top tier

• All of the above

• None of the above