Product Life Cycle

Which stage has rapid sales?

• introduction

• maturity

• decline

• growth

Which stage has lots of competitors?

• growth

• maturity

• introduction

• decline

What is a product extension?

• longer production time

• products with extension features

• strategies to keep the product from declining

• products that keep going through the different stages

Which stage requires lots of advertising?

• introduction

• growth

• maturity

• decline

What should a business do in the intro stage?

• make lots of their product

• build up sales

• increase staff numbers

• increase customer awareness

What could a business do in the decline stage?

• remove the product from the market

• use a product extension strategy

• increase production

• sack the directors and start again

What relates to product differentiation

• Intro, Growth, Mature, Decline

• Aesthetics, cost, function

• Having a USP so you stand out

• Where you sell your product

What relates to the Design Mix

• Intro, Growth, Mature, Decline

• Aesthetics, cost, function

• Having a USP so you stand out

• Where you sell your product

What has Coke Cola done to its product to survive?

• change the recipe

• change the bottle

• change the size

• change the logo

What stage has least competitors?

• intro

• maturity

• decline

• growth