Ch 14 Advertising

The public promotion of something such as a product, service, business, or event, to attract or increase interest in it; is known as:_______________.

• Mass media

• Audience

• Media planning

• Advertising

The process of selecting advertising media and deciding the time and space in which the ads should appear; is known as:________________.

• Ad campaign

• Frequency

• Media planning

• Webcast

A business that specializes in developing ads and ad campaigns for its clients; is known as:_______________.

• Media planning

• Banner ads

• Advertising Agency

• Direct-mail advertising

Mass media are channels of communication, such as television, radio, and newspapers.

• True

• False

Print media include all of the following but:

• Newspapers

• magazines

• billboards

• web-casts

Direct-mail does not consist of ads sent by mail to people's homes and businesses.

• True

• False

A unique type of TV ad is the ________________, which is a 30-minute commercial.

• Direct-mail advertising

• Pop-up ads

• Banner ads

• Infomercial

Magazine ads have a longer life than newspaper ads.

• True

• False

The main advertising medium in the United States are:____________.

• Newspapers

• Television

• Radio

• Internet

____________________ is the biggest advertising medium after television and newspapers.

• Infomercials

• Magazines

• Direct-mail advertising

• Directory advertising