Ch 14 Advertising

Ch 14 Advertising

9th - 12th Grade

29 Qs

quiz-placeholder

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Ch 14 Advertising

Ch 14 Advertising

Assessment

Quiz

Business

9th - 12th Grade

Easy

CCSS
RI.11-12.10, RI. 9-10.8, RI.6.10

+7

Standards-aligned

Created by

Chelsey Gilmore

Used 7+ times

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29 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

The public promotion of something such as a product, service, business, or event, to attract or increase interest in it; is known as:_______________.

Mass media

Audience

Media planning

Advertising

2.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

The process of selecting advertising media and deciding the time and space in which the ads should appear; is known as:________________.

Ad campaign

Frequency

Media planning

Webcast

3.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

A business that specializes in developing ads and ad campaigns for its clients; is known as:_______________.

Media planning

Banner ads

Advertising Agency

Direct-mail advertising

4.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

Mass media are channels of communication, such as television, radio, and newspapers.

True

False

5.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

Print media include all of the following but:

Newspapers

magazines

billboards

web-casts

6.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

Direct-mail does not consist of ads sent by mail to people's homes and businesses.

True

False

7.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

A unique type of TV ad is the ________________, which is a 30-minute commercial.

Direct-mail advertising

Pop-up ads

Banner ads

Infomercial

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