Internet Marketing

What is SEO

• Search Engine Organization

• Search Engine Optimization

• Search Expert Optimizer

• So Easy Office

Choose the CORRECT objective of SEO?

• To have a nice website

• To have the best technology in terms of site encoding

• Increasing visibility of a website

• Increasing brand awareness

Select the first thing to do before doing SEO.

• Create a website

• Get an html training

• Define your headings

• Define a marketing strategy

Identify the most used search engine on the internet.

• Bing

• Baidu

• Google

• Yahoo

What does SERP mean?

• Stop eating rice pudding

• search engine results page

• search engine resource page

• search engine resource program

Choose the INCORRECT factor for SEO

• A website needs to be valuable enough to attract both visitors and links naturally

• A website should retain visitors and make sure they are willing to return

• A website needs to have a best-selling article to increase its popularity

• A website should successfully convert visitors

What are "keyword phrases"?

• Words that are used by advertisers in SEO, or by visitors who are using search engines to find information.

• Words used to encourage a prospect to take a particular action.

• Words that summarize the main idea of the landing page.

• Words used to evaluate the success of an organization or of a particular activity.

When researching keywords, what questions should you ask yourself?

• Is the keyword relevant to your website's content?

• Will searchers find what they are looking for on your site when they search using these keywords?

• Will this traffic result in financial rewards or other organizational goals?

• All the above

Select ALL correct statements

• Search Engine Marketing is a form of Internet Marketing that involves the promotion of websites by increasing their visibility in search engine result pages (SERPs)

• Google is the most dominant Search Engine.

• Organic results or natural results are marketing techniques that can be optimised paying Google for positioning.

• In order to get lots of search engine traffic, we need to make sure that no actual words that customers search can be found in our websites.

You pay a set cost each time someone clicks on your ad.

• Content network

  
  

• CPC (cost per click

• PPC (pay per click)

• CTR (click through rate)