Sports & Entertainment Marketing Chapters 5 & 6 Test Review

A number of people who are representative of a study's population.

• sample

• census

• focus group

• market share

the process of systematically collecting, recording, analyzing, and presenting data related to marketing goods and services.

• market research

• market share

• observation

• focus group

specific model or size of a product

• product item

• product line

• price lining

• market share

competition between businesses based on quality, service and relationships

• non-price competition

• primary research

• indirect channel

• direct channel

selling all goods in a product line at specific price points

• price lining

• price fixing

• cost-plus pricing

• prestige pricing

a study that counts everyone in the research population

• census

• sample

• observation

• survey

research technique that involves watching actual behavior and recording it

• observation method

• quesionnaire

• survey

• focus group

published data that have been collected for some other purpose

• secondary research

• primary research

• focus research

• product research

pricing products by calculating all costs and expenses and adding desired profit

• cost-plus pricing

• skimming pricing

• target pricing

• odd-even pricing

an illegal practice whereby competitors conspire to set the same price

• price fixing

• price discrimination

• price lining

• predatory pricing