Sports & Entertainment Marketing Chapters 5 & 6 Test Review

Sports & Entertainment Marketing Chapters 5 & 6 Test Review

9th - 12th Grade

•

50 Qs

quiz-placeholder

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Sports & Entertainment Marketing Chapters 5 & 6 Test Review

Sports & Entertainment Marketing Chapters 5 & 6 Test Review

Assessment

Quiz

•

Life Skills

•

9th - 12th Grade

•

Medium

Created by

Deda Rush

Used 11+ times

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50 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A number of people who are representative of a study's population.

sample

census

focus group

market share

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

the process of systematically collecting, recording, analyzing, and presenting data related to marketing goods and services.

market research

market share

observation

focus group

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

specific model or size of a product

product item

product line

price lining

market share

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

competition between businesses based on quality, service and relationships

non-price competition

primary research

indirect channel

direct channel

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

selling all goods in a product line at specific price points

price lining

price fixing

cost-plus pricing

prestige pricing

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

a study that counts everyone in the research population

census

sample

observation

survey

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

research technique that involves watching actual behavior and recording it

observation method

quesionnaire

survey

focus group

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