According to the marketing concept, which option shows company commitment?

• Leaving marketing to the marketing

  department

• Teaching marketing to college

  marketing students

• Setting aside funds to research

  what customers want

• Pricing a product to maximize

  profitability per item

Paul’s plant food is losing its

popularity among his customer base. Which marketing function would come up

with the improved product?

• Channel management

• Product or service management

• Selling

• Promotion

After the popularity of a product dropped, the business needed

a new product to promote that would help to improve its image. Which

marketing function would come up with the new product?

• Channel management

• Product or service management

• Selling

• Promotion

By increasing awareness of the need

for environmental controls, what has marketing done?

• Made buying more convenient

• Regulated the standard of living

• Improved the quality of life

• Added usefulness to products

What does applying the

customer-orientation element of the marketing concept enable the business to

do?

• Offer products that consumers want

  to buy

• Persuade customers to buy its

  products

• Provide more products than

  consumers need

• Coordinate its marketing activities

Company XYZ has predicted it will

sell 3,000 new microwaves during the “Back to School” sale. Which marketing

function is this business using?

• Market planning

• Risk management

• Promotion

• Channel management

Which marketing function helps

business people forecast how much will be sold in a given period?

• Market planning

• Risk management

• Promotion

• Channel management

What does the selling function involve

that makes it so important?

• Setting high prices

• Displaying products

• Contacting customers

• Obtaining feedback from vendors

Which marketing function provides

information to consumers that will assist them in making a decision to

purchase a good or service?

• Pricing

• Promotion

• Production

• Distribution

Which marketing career field

involves catching customers’ attention, informing them of products, and

persuading them to buy?

• Marketing research

• Advertising

• Public relations

• Product management