Persuasive Techniques and Propaganda

The art of effective or persuasive speaking or writing

• Rhetoric

• Pathos

• Ethos

• Logos

Manipulating information to make a product appear better than it is, often by unfair comparison.

• Card Stacking

• Glittering Generalities

• Testimonial

• Avante Garde

An appeal to emotion.

• Rhetoric

• Pathos

• Ethos

• Logos

Quotes or endorsements, in or out of context, which attempt to connect a famous or respectable person with a product or item.

• Card Stacking

• Glittering Generalities

• Testimonial

• Avante Garde

The suggestion that using this product puts the user ahead of the times.

• Card Stacking

• Glittering Generalities

• Testimonial

• Avante Garde

An appeal to logic or reason.

• Rhetoric

• Pathos

• Ethos

• Logos

An appeal to credibility or character.

• Rhetoric

• Pathos

• Ethos

• Logos

The suggestion that the product is a practical product of good value for ordinary people.

• Patriotism

• Plain Folk

• Snob Appeal

• Bribery

Offers you something extra. "Buy one, get one free."

• Patriotism

• Plain Folk

• Snob Appeal

• Bribery

The suggestion that the use of the product makes the customer part of an elite group with a luxurious and glamorous lifestyle.

• Patriotism

• Plain Folk

• Snob Appeal

• Bribery