Parts of a Business Plan

Includes your company name, address, phone number, website, and logo.

• Cover Page

• Title Page

• Table of Contents

• Mission Statement

This page includes the company name, titles and personal addresses of owners, and date the plan is submitted.

• Table of Contents

• Title Page

• Cover Page

• Vision Statement

This page gives a brief description of the information that can be found on a specific page. It allows the reader to go to a specific area of the business plan quickly.

• Title Page

• Table of Contents

• Organizational Plan

• Market Analysis

This page includes a compelling story to persuade the reader that the business is going to succeed backed by evidence.

• Mission Statement

• Vision Statement

• Executive Summary

• Company Description

This page defines your company's purpose for being in business. Ask yourself why your company exists.

• Executive Summary

• Title Page

• Vision Statement

• Mission Statement

This page looks at a company's road map. It describes "how" the company will complete tasks.

• Vision Statement

• Mission Statement

• Company Description

• Industry Overview

This page describes the several job duties that need to be completed in your business. Depending on the type of business you have, these job duties are different.

• Product/Service Plan

• Company Description

• Management Team Plan

• Competitive Analysis

This page should tell us about the nature of your business, the products and services you offer, who you will serve, and how you will remain competitive.

• Industry Overview

• Company Description

• Management Team Plan

• Mission Statement

This page discusses what products and service your business will offer, how and where they will be purchased, and plans for future goods or product lines.

• Product/Service Plan

• Industry Overview

• Competitive Analysis

• Operational Plan

This part of the business plan presents your research of the industry.

• Competitive Analysis

• Company Description

• Management Team Plan

• Industry Overview