ENT_3.01-3.06_Sp20_ Part 2

A business identifies a market that shares common characteristics on the

basis of where people live and work. This is an example of market

identification by which segmentation?

• A. Demographic

• B. Geographic

• C. Ethnicity

• D. Values

When the Green Company selected its target market, it decided to ignore

the segment differences and generate appeal with one offer. The

company is using which marketing strategy?

• A. Isolated

• B. Niche

• C. Individual

• D. Mass

Which is a question that a business might ask when it wants to evaluate

its weaknesses?

• A. What resources do we lack?

• B. What is our competition doing?

• C. What markets have our competitors missed?

• D. What obstacles do we face?

One of the purposes of conducting a market analysis is to develop which

component?

• A. Operating budget

• B. Distribution plan

• C. Customer profile

• D. Management team

One way that a business can learn about the activities of competitors is

to perform which action?

• A. Develop product specifications

• B. Evaluate intranet efficiencies

• C. Review secondary data

• D. Identify communication barriers

One reason why it is often important for businesses to conduct a

competitive analysis is to identify factors?

• A. external threats

• B. potential vendors

• C. economic conditions

• D. future employees

What is a potential threat a manager might identify in a SWOT analysis?

• A. Growing government regulation

• B. Economy rebounding

• C. Weak market image

• D. Cost advantages

Which is an activity that a business performs when conducting a

competitive analysis?

• A. Sets productivity goals

• B. Monitors marketing strategies of a rivalry

• C. Calculates income data

• D. Develops selling procedures

Which form of business ownership can raise money easily?

• A. Partnership

• B. Corporation

• C. Sole proprietorship

• D. Limited partnership

Which is a factor that businesses often consider when conducting a

market analysis?

• A. Location of test market

• B. Size of the market next year

• C. Safety of the research process

• D. Design of the questionnaire