Online Reviewer - Entrepreneurship

A strategic marketing approach and process that is intended to define the specific customer of the product.

• Geographic Segmentation

• Market Identification

• Market Segmentation

• Niche Entrepreneurial Marketing.

An entrepreneurial marketing strategy designed primarily to divide the market into small segments with distinct needs, characteristics or behavior.

• Geographic Segmentation

• Market Identification

• Market Segmentation

• Niche Entrepreneurial Marketing.

The identified market segment will be the market that can be served better by the entrepreneurial venture based on its competencies. This entrepreneurial approach is sometimes called ___________________.

• Market Identification

• Geographic Segmentation

• Niche Entrepreneurial Marketing.

• Market Segmentation

The total market is divided according to geographical locations in the Philippines like provincial regions, cities, provinces, municipalities and even barangay units.

• Market Segmentation

• Geographic Segmentation

• Market Identification

• Niche Entrepreneurial Marketing.

A stage in market identification process that aims to determine the set of buyers with common needs and characteristics.

• Market Targeting

• Market Segment Selection

• Market Positioning

• Market Identification

The number of segments to serve determines the appropriate entrepreneurial marketing strategy to use.

• Market Identification

• Market Positioning

• Market Segment Selection

• Market Targeting

In marketing, this is the act of occupying a certain place.

• Market Segment Selection

• Market Positioning

• Market Targeting

• Market Positioning

It refers to the process of arranging a product to occupy a clear, distinct, and desirable place in relation to other competing products in the mindset of target consumers.

• Market Targeting

• Market Positioning

• Market Segment Selection

• Market Identification

It is defined as a scientific investigation. It involves the collection, presentation, analysis, and interpretation of gathered data.

• Primary Data

• Research

• Research Data

• Secondary Data

It refers to the kind of necessary information to be gathered in answering the objective of the research work.

• Primary Data

• Research Data

• Research

• Secondary Data