Digital Strategy -- Final Quiz Review

Digital Strategy -- Final Quiz Review

University

20 Qs

quiz-placeholder

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Digital Strategy -- Final Quiz Review

Digital Strategy -- Final Quiz Review

Assessment

Quiz

Business

University

Hard

Created by

Liz Babiak

Used 24+ times

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20 questions

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1.

MULTIPLE SELECT QUESTION

20 sec • Ungraded

(Practice question)

Your favourite digital marketing strategy is...

Email

Social Media

Online Ads

Gamification

All of the above

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

The Canadian Anti-Spam Legislation mandates that implied consent expires after two years.

True

False

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

App store browsing is how most people discover new apps.

True

False

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of the following terms is described as "the percentage of emails that were not deliverable"?

Delivery Rate

Rate of Distribution

Bounce Rate

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

In email, Click-Through Rate refers to:

% of recipients who open the email

% of people who clicked on at least one link in the email

% of people who clicked through to open the email

The number of links in an email

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

One of the best ways for a company to grow its email list is to send more emails.

True

False

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

During the checkout process on an ecommerce website, a customer checks a box that says "Yes, send me promotional emails and updates". What kind of consent are they giving?

Express consent

Implied consent

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