Boston Consulting Group (BCG) Matrix.
Authored by Simon Brown
Business
11th Grade
CCSS covered
Used 106+ times
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18 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The BCG Matrix measures the market growth rate on the vertical axis and the relative market share on the horizontal axis
TRUE
FALSE
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
This is where the poor performing dogs are phased out or sold off.
Building strategy
Holding strategy
Harvesting strategy
Divesting strategy
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Branding may be defined as...
...a name, symbol, sign, or design that differentiates a firm`s product from its competitors.
...the process of distinguishing one business`s product from another and can add great value to a product.
... the creation, promotion and selling of a product
... the aplication of marketing mix in the development of a product
4.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
In the BCG (Boston Consulting Group) Matrix, a business that has a low market share in a industry characterized by high market growth is termed as
Stars
Question mark
Dogs
Cash cows
5.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
What are the characteristic of dogs in BCG Matrix? You can choose more than one answer.
Low market share
High market share
Low market growth
High market growth
6.
MULTIPLE CHOICE QUESTION
3 mins • 1 pt
Which of the Boston Consulting Group Model (BCG Model) categories are being described here: A fast growing market leader.
7.
MULTIPLE CHOICE QUESTION
3 mins • 1 pt
Which of the Boston Consulting Group Model (BCG Model) categories are being described here: a business unit that generates more cash than it needs to maintain its market share.
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