Boston Consulting Group (BCG) Matrix.

The BCG Matrix measures the market growth rate on the vertical axis and the relative market share on the horizontal axis

• TRUE

• FALSE

This is where the poor performing dogs are phased out or sold off.

• Building strategy

• Holding strategy

• Harvesting strategy

• Divesting strategy

Branding may be defined as...

• ...a name, symbol, sign, or design that differentiates a firm`s product from its competitors.

• ...the process of distinguishing one business`s product from another and can add great value to a product.

• ... the creation, promotion and selling of a product

• ... the aplication of marketing mix in the development of a product

In the BCG (Boston Consulting Group) Matrix, a business that has a low market share in a industry characterized by high market growth is termed as

• Stars

• Question mark

• Dogs

• Cash cows

What are the characteristic of dogs in BCG Matrix? You can choose more than one answer.

• Low market share

• High market share

• Low market growth

• High market growth

Which of the Boston Consulting Group Model (BCG Model) categories are being described here: A fast growing market leader. 

• Star
• Cash Cow
• Problem Child/Question Mark
• Dog

Which of the Boston Consulting Group Model (BCG Model) categories are being described here: a business unit that generates more cash than it needs to maintain its market share. 

• Star
• Cash Cow
• Problem Child/Question Mark
• Dog

Which of the Boston Consulting Group Model (BCG Model) categories are being described here: a business unit that has low growth potential and a small market share.

• Star
• Cash Cow
• Problem Child/Question Mark
• Dog

Which of the Boston Consulting Group Model (BCG Model) categories are being described here: A fast growing market leader. 

• Star
• Cash Cow
• Problem Child/Question Mark
• Dog

Which of the Boston Consulting Group Model (BCG Model) categories are being described here: a business unit that generates more cash than it needs to maintain its market share. 

• Star
• Cash Cow
• Problem Child/Question Mark
• Dog