
Marketing
Quiz
•
Other
•
11th - 12th Grade
•
Medium

William McPartland
Used 1+ times
FREE Resource
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16 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
This involves using a single marketing strategy to reach all customers.
Niche Marketing
Target Marketing
Mass Marketing
All of the above
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A disadvantage of niche marketing is:
Identifies a specific market
Defines the market with precision
Cost
Time
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
_______________ involves grouping people with similar attitudes, interests, and opinions as well as lifestyles and shared values.
Geographics
Psychographics
Regional graphics
Demographics
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
This generation refers to the 76 million babies born between 1946 and 1964.
Generation X
Generation Y
Milennials
Baby Boomers
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
SWOT stands for:
Strengths, weaknesses, opponents, threats
Strengths, weaknesses, opportunities, threats
Subtleties, work, opportunities, tangible objects
None of the above
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
This is an expectation for performance that reflects the plan's objectives.
Forecasts
Sales projections
Strategies
Performance standards
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The process of classifying people who form a given market into even groups is called__________________.
Niche marketing
Mass marketing
Direct marketing
Market segmentation
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