Marketing

This involves using a single marketing strategy to reach all customers.

• Niche Marketing

• Target Marketing

• Mass Marketing

• All of the above

A disadvantage of niche marketing is:

• Identifies a specific market

• Defines the market with precision

• Cost

• Time

_______________ involves grouping people with similar attitudes, interests, and opinions as well as lifestyles and shared values.

• Geographics

• Psychographics

• Regional graphics

• Demographics

This generation refers to the 76 million babies born between 1946 and 1964.

• Generation X

• Generation Y

• Milennials

• Baby Boomers

SWOT stands for:

• Strengths, weaknesses, opponents, threats

• Strengths, weaknesses, opportunities, threats

• Subtleties, work, opportunities, tangible objects

• None of the above

This is an expectation for performance that reflects the plan's objectives.

• Forecasts

• Sales projections

• Strategies

• Performance standards

The process of classifying people who form a given market into even groups is called__________________.

• Niche marketing

• Mass marketing

• Direct marketing

• Market segmentation

Disposable income is the money left after taking out taxes.

• True

• False

The term _____________ refers to segmentation of the market based on where people live.

• Demographics

• Geographics

• Psychographics

• None of the above

All of the following are parts of psychographics except:

• Attitudes

• Location

• Opinions

• Personalities