Marketing

Marketing

11th - 12th Grade

16 Qs

quiz-placeholder

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Marketing

Marketing

Assessment

Quiz

Other

11th - 12th Grade

Medium

Created by

William McPartland

Used 1+ times

FREE Resource

16 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This involves using a single marketing strategy to reach all customers.

Niche Marketing

Target Marketing

Mass Marketing

All of the above

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A disadvantage of niche marketing is:

Identifies a specific market

Defines the market with precision

Cost

Time

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

_______________ involves grouping people with similar attitudes, interests, and opinions as well as lifestyles and shared values.

Geographics

Psychographics

Regional graphics

Demographics

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This generation refers to the 76 million babies born between 1946 and 1964.

Generation X

Generation Y

Milennials

Baby Boomers

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

SWOT stands for:

Strengths, weaknesses, opponents, threats

Strengths, weaknesses, opportunities, threats

Subtleties, work, opportunities, tangible objects

None of the above

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This is an expectation for performance that reflects the plan's objectives.

Forecasts

Sales projections

Strategies

Performance standards

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The process of classifying people who form a given market into even groups is called__________________.

Niche marketing

Mass marketing

Direct marketing

Market segmentation

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