Mission and Vision Statements

A business aim...

• is where the business wants to go in the future, it’s goals. It is a statement of purpose
• stated, measurable targets of how to achieve business aims. They act as stepping stones in achieving an overall aim. They give clear targets about the business, so plans can be made to reach these targets.
• sets out the business vision and values that enables employees, managers, customers and even suppliers to understand the underlying basis for the actions of the business.

A business objectives are...

• is where the business wants to go in the future, it’s goals. It is a statement of purpose
• stated, measurable targets of how to achieve business aims. They act as stepping stones in achieving an overall aim. They give clear targets about the business, so plans can be made to reach these targets.
• sets out the business vision and values that enables employees, managers, customers and even suppliers to understand the underlying basis for the actions of the business.

A mission statement...

• is where the business wants to go in the future, it’s goals. It is a statement of purpose
• stated, measurable targets of how to achieve business aims. They act as stepping stones in achieving an overall aim. They give clear targets about the business, so plans can be made to reach these targets.
• sets out the business vision and values that enables employees, managers, customers and even suppliers to understand the underlying basis for the actions of the business.

"Our core purpose is to create value for customers to earn their lifetime loyalty." is an example of...

• a business aim.
• a business objective.
• a company mission statement.

A vision statement focuses on...

• Yesterday

• Today

• Tomorrow

• Whatever

"Just Do it!" Is a ...

• Slogan

• Vision statement

• Mission Statement

• None of the above

The mission statement focuses on...

• Yesterday

• Today

• Tomorrow

• Infinity

"Spread ideas." Is this a mission statement...

• Yes

• No

Which comes first the vision or the mission statement?

• Vision

• Mission

• Content Strategy

• Organize the world's information and make it universally accessible and useful

• Own all the data in the world

• Be the best search engine company in the world

• Compile all of the data and information that the world has to offer