Psychological & Sociocultural Factors

What is an example of a situational influence?

• Motivation

• Reference groups

• Physical surroundings

• Personality

What is a reference group?

• A family influence

• People that an individual looks to for a basis for self-appraisal or as a source of personal standards

• A shared set of values among members of a group

• A guideline of rules that an individual can reference if they are unsure what to do

Perception is an example of what type of influence?

• Psychological Influences

• Sociocultural Influences

• Situational Infleunces

• Marketing mix influences

What is an example of a sociocultural influence?

• Motivation

• Family

• Personality

• Atmosphere

Which of the following is NOT a situational influence

• Physical surroundings

• Temporal state

• Crowds in a store

• Selective perception

Temporal state is referring to? (can be more than one answer)

• The time of the day

• The amount of time available

• Store atmospheres

• Temporal state

What is an opinion leader?

• Someone who takes charge in a group project

• A person to whom an individual looks at for self-appraisal

• Someone who is knowledgeable about products, so their opinions influence other's choices

• A dominant person in a discussion

What does perception mean?

• A filtering of exposure, comprehension, and retention

• How you think about certain products, influenced by your culture

• The process where someone selects, organises, and interprets information to create a meaningful picture of the world.

• The anxiety felt because there may be negative consequences

What is a perceived risk?

• A filtering of exposure, comprehension, and retention

• Your perception towards a negative consequence

• When you are weighing up two risky options and you can't decide which one will have a greater consequence

• The anxiety felt because the consumer cannot anticipate the outcome of a purchase but believes there may be negative consequences.

Key traits and self-concept are an example of...

• Selective perception

• Personality

• Consumer lifestyles

• Motivational influences