UNIT 9 - END OF UNIT QUIZ

Marketing, when used online, helps with all of the following EXCEPT: (KLO 1.1)

• Cheaper and more reliable. Can be used within social media to promote your business.
• Changes and tweaks can be made easily.
• Customers, you would have never encountered, are also designated to see your business’ ad on another website.
• You cannot choose websites that your target audience is most likely to browse.

When promoting a business, that uses web marketing, which of the following would be an essential technique in order to drive more traffic to your website? (KLO 1.1)

• SEO
• CEO
• CFO
• CBE

Supposed your company is comfortable displaying ads using Facebook, but it has been months since the traffic has been deteriorating. What would you do to enhance traffic, and ensure that your target audience is able to see your business’ ad? (KLO 2.2)

• Display more ads on Facebook.
• Use Twitter only.
• Retargeting
• Avoid content marketing.

An information repository is place where programmers, or database managers, can do which of the following? (KLO 1.12

• Deploy a second tier of data storage.
• Have only one storage technology.
• Runs on a specific operating system.
• Unorganized your files for further management.

In a start-up business, where budget is an issue and purchasing multiple storage spaces is not feasible, which of the following information repositories would you use? (KLO 1.2)

• A repository that can store big chunks of data for a few pounds a month.
• A repository, like DropDown, where you can store only 2GB of data.
• A repository, like DropBox, where you can store and use data easily – free of cost.
• A repository, like FTP, where you can personalize the amount of storage and who can access it by hiring a database manager.

For a database repository to be efficient, what kind of action would it need to perform? (KLO 1.2)

• Be a place where specific databases, files, or documents are obtained for further relocation or distribution in a network.
• Be a place where databases, files, or documents are managed and maintained only once a year – leaving the data scattered for the rest of the months.
• Be a place where you can download and delete data, as you wish, without having someone to manage that space.
• Be a place that provides limited number of files, documents, or databases that cannot be relocated or distributed in a network.

Since a protocol is a set of rules that govern a conversation between a client and server, which of the following would be correct about an HTTP protocol? (KLO 2.1a)

• HTTP is a transportation layer protocol.
• HTTP is not part of the OSI layers, it is just a protocol.
• HTTP is not used on a web server or a web client.
• HTTP is an application layer protocol.

For a computer to store your website, and ensure that all files are available to the end user, which of the following would you NEED: (KLO 2.1e)

• Website
• CMS
• Web Host
• Web Soft

Imagine you are about to start a small business where you would review products and eventually sell them. For that, you would need to run a blog or a website where your users, or customers, would read reviews and purchase items they deem fit for their purpose. What do you need to start a website? (KLO 2.1c)

• A website.
• Wix
• Dreamweaver
• A domain name.

What would you need to construct before building your website? (KLO 3.1b)

• A storyboard
• A wireframe
• A prototype
• A protocol