Chapter 8 Product Development

Chapter 8 Product Development

University

10 Qs

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Chapter 8 Product Development

Chapter 8 Product Development

Assessment

Quiz

Business

University

Practice Problem

Hard

Created by

Foo Chung Chang

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10 questions

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1.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Which of the following phase involve selecting the best idea and dropping poor ideas?

Idea generation

Business Analysis

Market strategy development

Idea screening

2.

MULTIPLE SELECT QUESTION

2 mins • 1 pt

Which of the following phases are in the product life cycle?

Product development

Introduction

Growth

Product replacement

3.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Maturity is the period where

Profits are nonexistent in this stage because of the heavy expenses of product introduction.

rapid market acceptance and increasing profits.

Profits level off or decline because of increased marketing outlays to defend the product against competition.

sales fall off and profits drop.

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which customers are often buy during the introduction of new product?

Laggards

Middle majority

Early adopters

Innovators

5.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Declining is the period where

Profits are nonexistent in this stage because of the heavy expenses of product introduction.

rapid market acceptance and increasing profits.

Profits level off or decline because of increased marketing outlays to defend the product against competition.

sales fall off and profits drop.

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which customers are often buy during the declining stage of new product?

Laggards

Middle majority

Early adopters

Innovators

7.

MULTIPLE SELECT QUESTION

2 mins • 1 pt

Business analysis includes

review of the sales

review of the costs

profit projections

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