Marketing Activity: Marketing activity and Marketing Aims

What is the person who buys a product called?

• Retailer
• Consumer
• Purchaser 
• Customer 

If a business aims its advertising toward a specific group of consumers that have similar wants and needs, that group would be their _________.

• price
• supply and demand
• target market
• Marketing mix

A symbol used to represent a brand or company

• price
• product
• target market
• logo

A type of promotion used to get people to want to buy something.

• price
• product
• advertising
• Marketing mix

A group of people or companies who want a product or service and are willing and able to buy it.

• price
• product
• advertising
• market

Which of the following is not a form of advertising?

• TV Commercial
• Billboard
• Weekly Sale Circular
• All of them are forms of adveritising

Developing, promoting, and distributing products to satisfy the wants and needs of a customer

• Goods
• Services
• Marketing
• Tangible

A type of promotion used to get people to want to buy something.

• price
• product
• advertising
• Marketing mix

This is a business's plan for how it will attract customers and beat its rivals.

• upgrade

• target market

• modification

• marketing strategy

  All businesses must complete some marketing activities even if that is not their focus.

• True
• False