Summative Test Marketing in Foods

What are the 3 Primary Elements of the contemporary marketing mix?

• SWOT Services mix

• Product-service mix

• POP services Mix

• Presentation Mix

• Communication Mix

Which type of marketing treats everyone in the market as having the same needs and wants?

• Direct marketing

• Target marketing

• Mass Marketing

• Answer not given

Which type of marketing treats as being different from each other and tries to make a focused appeal to distinct groups

• Direct marketing

• Target marketing

• Mass Marketing

• Answer not given

Face-to-face interactions between service staff and guests is a poor way to solidify an operation’s credibility and identity in a competitive market.

• True

• False

Point-of-purchase materials include menu boards, print pieces, and other display items near the point where guests make their decisions about what to buy.

• True

• False

Market segmentation is used within the restaurant and foodservice industry because it helps operations target their customers.

• True

• False

The contemporary marketing mix is a new marketing model for the competitive restaurant and foodservice industry.

• True

• False

A group of people, also known as customers or guests, who desire a product or service is called a

• Group

• Market

• Segment

• Community

The process of communicating a business’s message to its market is called

• Servicing

• Presentation

• Marketing

• Positioning

What consists of all of the food and services offered by an operation to guests?

• Presentation mix

• Communication mix

• Product-service mix

• Contemporary marketing mix