Ch 4 The Marketing Mix: PRICE

Ch 4 The Marketing Mix: PRICE

9th Grade

15 Qs

quiz-placeholder

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Ch 4 The Marketing Mix: PRICE

Ch 4 The Marketing Mix: PRICE

Assessment

Quiz

Other

9th Grade

Hard

Created by

Wendy Chew

Used 26+ times

FREE Resource

15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is not part of the marketing mix (the 4Ps)?
Product
Person
Price
Promotion

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Business need to consider 3 factors before deciding the price of their products.

Which of the following is NOT one of the 3 factors of pricing? TB Pg78

Customers' willingness to pay

Competitors' prices

Costs of production

Customers' prices

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Different businesses have different names for the price of their products:

Eg. Hotel rooms: Room rates

What about for Airlines on their plane tickets?

Travel price

Airfares

Flight rates

4.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Business need to consider the COSTS of making the product before deciding on the price to sell to customers.

Which of the following are COSTS of the product?

materials costs

staff salaries

rental costs

promotion expenses

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The cost of producing a wallet is $10. Customers are willing to pay $20 for this wallet.

The business should price the wallet at ________ .

$8

$10

$15

$20

6.

FILL IN THE BLANK QUESTION

30 sec • 1 pt

Product-line pricing involves setting different prices for different v_______ of the same product.

E.g. in airline seats, there are business class, premium class and economy class seats.

7.

FILL IN THE BLANK QUESTION

30 sec • 1 pt

Product-bundle pricing involves pricing a few r______ products as a bundle and offering it at a reduced price.

E.g.a restaurant offers a set meals that come with a salad or soup, a main course, a dessert and a drink.

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