Product Placement in Sports & Entertainment

This is a form of advertising in which name brand goods are embedded in sports & entertainment programs.

• product promotion

• product advertising

• product placement

• product selling

This company's coolers, cups, bottles and towels have been on the sidelines of NFL games since 1983.

• Nike

• Under Armour

• Vitamin Water

• Gatorade

This company designs and provides all NFL uniforms and pays millions for an exclusive license

to sell NFL branded apparel.

• Adidas

• New Balance

• Nike

• Under Armour

Which of the following is a TRUE statement about product placement?

• It is rarely used by advertisers.

• It is declining in popularity among advertisers.

• It is ineffective as an advertising tool.

• It is used by two thirds of advertisers.

Most product placement (80%) occurs in:

• movies

• sporting events

• network & cable TV programs

• video games

The other 20% of product placement occurs in:

• books

• video games

• movies

• all of these answers are correct

This product appeared in 1993’s Jurassic Park. Steven Spielberg received 6 of these modified

vehicles. Sales of this SUV increased dramatically after the movie.

• Toyota 4-runner

• Ford Explorer

• Range Rover

• Mitsubishi Montero

The 2018 Marvel movie Ant Man and the Wasp had a very significant product placement for:

• Entenmann's Pastries

• LG Televisions

• Sony Computers

• Mitsubishi Cars

Which of the following is a TRUE statement about product placement?

• Paid product placements are not disclosed at the time that the product is featured.

• All consumers understand the use of product placement in sports & entertainment.

• Product placement in sports & entertainment is on the decline in the U.S.

• All consumers prefer to see paid product placement in their entertainment programs.

The 1996 movie Space Jam featured products from:

• Adidas and Burger King

• Reebok and Hardee's

• Nike and McDonald's

• New Balance and Sonic