
Marketing Function: Product Policy
Authored by Candrine Atkins
Business, Other, Education
11th Grade
Used 14+ times

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15 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The marketing function consists of four policy instruments:
Product policy, Pricing policy, Marketing communication policy and....
Foreign marketing policy
Distribution policy
Locating policy
Costing policy
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which is not a consumer product classification?
Convenience goods
Select goods
Unsought goods
Complementary goods
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Also known as frequently changing packaging
Packaging for double use
Kaleidoscopic packaging
Speciality packaging
Combination packaging
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Also known as shopping goods, because consumers spend time effort on comparing similar goods.
Convenience goods
Select goods
Unsought goods
Speciality goods
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Words and symbols that are legally registered.
Specialisation
Monopoly
Trademarks
Grading
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The process of developing and establishing a uniform set of criteria to ensure the production of quality goods.
Standardisation
Grading
Packaging
Trademarks
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The product life cycle consists of 4 stages.
Introduction, Growth,..... and Sales decline.
Expansion
Sales
Successful
Maturity
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