Forms of Promotion 2

Which is NOT an example of a sales promotion?

• The price of a product being permanently reduced?

• A buy-one-get-one-free offer

• 50% off for the next month, going back up afterwards

• The first 10 customers get 30% off the price of a holiday

Which purpose is being met by a department store running a Black Friday / January Sale?

• To attract first time buyers

• To entice people in

• To clear old stock

• To boost sales figures

Which method of special offer would involve giving customers in a supermarket the chance to win a car; provided they buy something in the shop first?

• Coupons

• Competitions

• Money Off Discount

• Loyalty Schemes

• Buy One Get One Free

You walk into a shop and a sales person approaches you, asking if you are okay. What part of the promotional mix is this

• Personal Selling

• Promotional Offer

• Public Relations

• Direct Marketing

• Advertising

Which method of personal selling has the advantage of the sales person being able to both listen to and read the customers body language?

• Email

• Telephone

• Video or Web Conferencing

• Face to face

Public relations (PR) relates to how well an enterprise...

• Manages its image throughout the media

• Creates a publicly accessible front to its business

• Manages its image in public places

• Manages its interactions with ordinary members of the public

Enterprises will often hire a PR specialist in order to... (pick 3)

• Help manage their brand image

• Create ambient advertising campaigns for the enterprise

• Encourage positive views from the general public and other organisations

• Direct adverts for the enterprise, that will air on national TV

• Encourage positive publicity for the enterprise throughout the media

Which of these are benefits of Public Relations (PR) as a method of promotion? (pick 2)

• A positive story passed to the press could be turned into a negative one by a journalist.

• It is hard to control what is said by a third party (the public, the media and other organisations).

• When it is positive, people tend to pay more attention because

  it comes from an impartial (neutral) source

• Its free

Which Method of Public Relations Promotion involves the enterprise sending a positive story about their products or business to several newspapers?

• Exhibitions

• Promotional Stunts

• Press Release

• Sponsorship

Which Method of Public Relations Promotion involves the enterprise setting up a stand at a large event; for example, the clothes show?

• Exhibitions

• Promotional Stunts

• Press Release

• Sponsorship