R081: Client Requirements and Target Audience

Who is the client?

• The person who is designing the product.

• The people who will use the product i.e. audience

• The person or organisation that you are producing the work for.

• Yourself.

Which is NOT a purpose of client requirements?

• To provide the designer with and outline information and any constraints for the project, such as a timescale.

• A clear statement of what is to be produced, even though this may not explain how.

• To identify the intention for the product and perhaps what is hoped to be achieved.

• To show the client what the product will look like and suggests possible improvements.

Which is NOT the content of a client requirements?

• A hand drawn design of the intended media product.

• Statement of what media product is needed.

• An indication of the content for the media product.

• Who the target audience is.

Which is NOT the content of a client requirements?

• An indication of the content for the media product.

• The purpose of that media product.

• Who the characters/actors will be

• Constraints and restrictions.

Which is NOT the content of a client requirements?

• Details of any house style to be used.

• A mood board showing the possible design ideas for the media product.

• Timescales for when the product will be needed.

• How the target audience will be catered for.

Who is the target audience?

• The person who is designing the product.

• The people who will use the product i.e. age, gender, location.

• The person or organisation that you are producing the work for.

• Yourself.

What is a house style?

• What style the target audience would like to have inside their house.

• The style the developer wants to add i.e. using their favourite colour.

• Where the design is completely new and unique from the clients original design.

• An established style that a company will use e.g. colours schemes, logos, fonts and designs.

Which is NOT a target audience?

• Age

• Gender

• Hair colour

• Location

Which is NOT a target audience?

• Location

• Ethnicity

• Age

• Height

Which is NOT a target audience?

• Religion

• Gender

• Ethnicity

• Location