Impact on the Audience

An ad hominem attack is used to...

• belittle opponents and cause the audience to doubt their validity.

• gain the audiences attention by creating gossip.

• emphasize specific words and viewpoints in the audience's minds.

The alliteration is used to...

• emphasize the credibility of the author's expertise in the audience's mind.

• make the argument feel more authentic and connected to the audience's life.

• emphasize and highlight keywords to reinforce the issue for the audience.

The analogy is used to...

• gain the audience's attention and emphasize key ideas.

• explain a complex idea using something that the audience is familiar with and believes in.

• make the readers feel some type of way about the issue.

The anecdote is used to

• make it seem like the author's idea is obviously correct in the audience's mind.

• create an authentic connection between the author and the audience.

• link key arguments in the audience's mind about the authors main ideas.

The appeal to family values is used to...

• play on the audience's desire to protect their children's lives and futures.

• play on the audience's focus on logic and rational arguments.

• play on the audience's disbelief that the government wouldn't protect them.

The cliche is used to...

• make the audience feel reassured with a phrase that they recognize and will be reassured by

• evoke a sense of unity between the author and the audience.

• suggest that the audiences are missing out on something good and will be excluded.

The emotive language is used to..

• create a humorous mood in the audience's mind about the issue.

• make the audience feel that are getting the best arguments on the issue.

• shift the audience's mind from logic and put on strong feelings and cause and emotional reaction.

The evidence is used to..

• imply that other arguments are weaker than the author's and that the audience should trust them.

• create an impression in the audience's mind that the arguments are sound and logical.

• present the opposing arguments to make the audience feel well informed.

The hyperbole is used to..

• create a strong emotional reaction in the audience and make the issue sound more dramatic.

• present the argument as beings obviously true in the audience's mind.

• suggest that the author is on the side of the audience and would not lie to them.

The inclusive language is used to...

• present the author as being clever and someone that the audiences should automatically trust.

• place emphasis on the author's extensive research on the subject.

• make the audience feel personally considered about the issue being addressed.