Principles of Tourism Objective Exam

It means stimulating sales through the dissemination of information

• Tour Promote

• Tourist Promotion

• Tour Promotion

• Tourism Promotion

Tools that send the message to the customers

• Promotion mix

• Promotion planning

• Public Relations

• Goals

Transmit certain information that will change people’s attitudes and creates in them a desire to use the product or services

• Sender

• Receiver

• Message

• None of the above

It is used when an attraction is in its early stage of growth

• Information Promotion

• Reminder Promotion

• Persuasive Promotion

• All of the above

It is important at the tourist at the attention and understanding stages of buying process

• Information Promotion

• Reminder Promotion

• Persuasive Promotion

• All of the above

It is important in developing promotional strategies

• Goals

• Promotion planning

• Market Targets

• Message

It determines objectives or goals the organization should strive to accomplish and plan the action to attain these goals

• Goals

• Promotion planning

• Market targets

• Message

A major tool used in marketing a tourist product

• Communication

• Advertising

• Promotion

• Marketing

An oral presentation to one or more prospective customers on a face-to-face basis

• Advertising

• Personal Selling

• Sales Promotion

• Public Relations

The presentation of ideas, goods, and services about an organization using mass media

• Advertising

• Personal Selling

• Sales Promotion

• Public Relations