Fundamental of Digital Marketing - Quiz 1

Which goal of a business-to-business website involves gaining permission from a website visitor and other communications channels?

• serve

• speak

• sell

• save

Business-to business eCommerce involves commercial transactions between other organizations and organizations.

• True

• False

• May be

• May not be

The example of business-to-business services offered by Google which gains advertising revenue.

• Google AdWords pay per click sponsored

• Google Apps Application Suite

• YouTube Brand Channel

• Google Search application providing online website

______ is an example of business-to-business services offered by Google application running as part of a customer’s website.

• Google Search application providing online website search

• Google Apps Business Application

• YouTube Brand Channel

• Google AdWords click sponsored link advertising

Which is normally run by a consortium of buyers in order to establish an efficient purchasing environment.

• B2B independent e-marketplace.

• buyer-oriented marketplace.

• supplier-oriented marketplace

• vertical and horizontal e-marketplace.

Which is an online platform operated by a third party and is open to buyers or sellers in a particular industry

• vertical and horizontal e-marketplace.

• supplier-oriented marketplace.

• buyer-oriented marketplace.

• B2B independent e-marketplace.

By bulk buying of items, One aim of e-procurement is to increase savings

A.right quantity.

• right quantity.

• right thing.

• right quantity

• right price.

Which production is related to procurement?

• Office supplies

• Raw materials.

• Information systems

• Furniture

In a market where companies build close connective relationships where Internet technology will not feature strongly in the development of these relationships, this is known as a ______ relationship. | Digital Marketing Mcqs

• Low Tech, High Touch, Personal

• Low Tech, High Touch Transnational

• High Tech/Low Touch, Automated

• High Tech/Low Touch, Personal

Where technology will not feature in the development of these relationships, this is known as a ______ relationship.

• Low Tech, High Touch, Personal

• Low Tech, High Touch Transnational

• High Tech/Low Touch, Personal

• High Tech/Low Touch, Automated