marketing101

Needs are ___________________________

• requirements for something necessary in a person’s life

• people’s needs that are moulded by culture and individual personality.

• are created when the buying power backs a person’s want.

• need-satisfying offerings of a firm to the market for attention, acquisition, use, or consumption

ferrari, rolex, swaroski, coach are types of products that involved in

• Product concept

• production concept

• selling concept

• societal marketing concept

..................... are people who have a big social media following.

• Borrowers

• Investors

• Influencers

• Bankers

Tags

CCSS.RI.11-12.8

CCSS.RI.9-10.7

CCSS.RL.11-12.8

CCSS.RL.8.7

CCSS.RL.9-10.7

What is not part of the marketing mix (the 4Ps)?

• Product
• Person
• Price
• Promotion

What is not linked to place?

• Where the shop is

• Where the materials are

• What the product is

• Wongnai

Giving retailer an incentive to sell your product/service is the responsibility of which marketing mix?

• (a) Product

• (b) Price

• (c) Promotion

• (d) Place

Increasing the features and quality you offer is a decision made by which marketing mix?

• (a) Product

• (b) Price

• (c) Promotion

• (d) Place

Convenience is related to which ‘p’ of marketing mix?

• (a) Product

• (b) Price

• (c) Promotion

• (d) Place

How does accurate market research help a business?

• By avoiding risk
• By reducing risk
• By eliminating risk
• By increasing profit

Which of the following is an example of primary research?

• Internet research
• A focus group
• Company reports
• BBC News