ENTREPRENEURSHIP(BUS3234/DME3234/ACC3238) TOPIC 1

Entrepreneurship refers to ___________________

• the process of creating something new with value by devoting the necessary time and effort

• the process of business expansion that creates wealth, a better standard of living and conditions for national development

• the process of creation and business expansion wealth, a better standard of living and conditions for national development,

• the process of creating something new

What is the meaning of online marketing communication?

• Marketing tools are used to increase awareness of a site and potentially boost traffic

• Information is sent to only those people who have expressed at one time or other an interest in receiving the message from the advertiser

• Method used by online firms to communicate with the consumers and to create strong brand expectation

• Method include special events such as grand opening, press coference and publications,

Entrepreneurs are different from businessman because _________

• they maximize profits by providing various good and services

• they always try to upgrade their life

• they try to contribute toward economic development of the country

• they try to overcome competitors using various ways

Choose the statement that is NOT suitable to the entrepreneurship concept _____________

• Entrepreneur always think of profit

• Entrepreneur distributes item

• Entrepreneur tries to develop the business

• Entrepreneur is the efficient in doing is doing his job

Which of the following statements indicates the main differences between a businessman and an entrepreneur?

• A businessman aims for profit but an entrepreneur prefers to gain experience

• A businessman is involved in trading activity but an entrepreneur is involved in production

• An entrepreneur always has new ideas and tries to expand his business, but a businessman sells existing products

• An entrepreneur gives priority to quantity, but a businessman gives priority to quality

'Risk-taker' in entrepreneurship means

• bravely continuing the project even when attaining profit is not certain

• willing to take calculated risk

• continuing the project albeit experiencing loss

• bearing maximum loss

The following are the functions of online marketing communication, except

• electronic version of an online catalogue includes colour images of each available product, description of the item, size, colour, material composition and pricing information

• it is used to strengthen the firm's brand by informing the consumer about the product features

• it promotes sales by directly encouraging the consumer to buy the product sooner or later

• it suggests the consumer to 'buy now' and makes offer to encourage immediate purchase

The term ' entrepreneurship' refers to

• the process of creating with value by devoting the necessary time and effort

• the process of creating something new with value by devoting the necessary time and effort

• the process of creating something new with value by devoting the necessary time and effort, and assuming the accompanying financial and physical aspects

• the process of creating something new with value by devoting the necessary time

A person who organizes, manages and assumes the risk of starting a business a called __________

• a purchasing agent

• a change

• a facilitator

• an entrepreneur

An entrepreneur who is involved in technological changes in producing goods and services is called a _______________

• a technoprenuer

• a cyberpreneur

• an intrapreneur

• a copreneur