Segmenting and Targeting

The term "Demographics" refers to

• Grouping potential customers based on their beliefs and preferences

• Grouping potential customers based on whether or not they have purchased a product in the past

• Grouping potential customers using statistical data such as age, race and gender

• Grouping potential customers based on where they live

Which of these is NOT a Demographic characteristic, or a statistical way of grouping people that is tracked in the US Census?

• Age

• Household Income

• Race

• Political preference

When marketers at Fair & Leigh Inc. selected the Millennials, a demographic group that includes many college students, as an untapped group of potential customers for their new line of products, they were engaging in ________.

• occasion segmenting

• local marketing

• market diversification

• market targeting

________ segmentation divides buyers into different segments based on social class, lifestyle, or personality characteristics.

• Benefit

• Occasion

• Geographic

• Demographic

• Psychographic

Classifying consumers according to their age and marital status is an example of _____________ segmentation

• Geographic

• Behavioural

• Psychographic

• Demographic

Classifying consumers according to their purchasing habits is an example of _____________ segmentation.

• Behavioural

• Geographic

• Psychographic

• Demographic

Positioning is the process of:

• Putting the product in the right place in the customer's mind.

• Putting the product in the right shops.

• Creating the right relationship with suppliers and retailers.

• Putting the product in the right place within a retail store.

Which of the following would not be useful in determining who the intended audience of a text is?

• The subject of the text
• Where the text was published
• The background of the author
• The type of language the author uses in their text
• Who most often reads the text

Businesses have various objectives when it comes to Marketing Communications. Which one is NOT one of these objectives?

• Persuading

• Inducing Action

• Service

• Informing

A BRAND is one or more of the following: Term, Sign, Symbol, Logo, etc

• False

• True