What term is assigned to the concept of measuring your profit that you’ve made from advertising compared to how much you’ve spent on that advertising?

• ROI

• Sunk costs

• CTR

• CPM

You have created four different ads for a client. The client is pleased, but wants to know how Google AdWords selects which sponsored links ad to display. How does Google AdWords chooses the ad to display?

• The AdWords system shows each ad once before rotating to the next ad.

• The manager of the ad must determine the order and frequency of the ad to be displayed.

• The AdWords system automatically rotates among the different ad variations and shows the better-performing variation more.

• The AdWords system shows each ad for 100 impressions and then rotates to the next ad.

Your client wants to use Google AdWords’ ability to display ads in videos. How can you create a video ad for your customer?

• You’ll need a video editing program, like QuickTime Pro, to edit and create video ads.

• You’ll insert the text into an ad template that Google AdWords will insert into the video ad.

• Your video can be created in any program, but the output must be compatible with YouTube.

• You must use the Display Ad Builder to create a video ad.

Beth has created a Google AdWords account for her company but she is no longer interested in managing the Google AdWords. She hires an SEO firm to manage the account and SEM for her.

How can the SEO firm now manage Beth’s account?

• The SEO firm will need to link Beth’s account to their account.

• The SEO firm will need to acquire Beth’s account through the My Client Center program.

• The SEO firm will need to create a new Google AdWords account in the My Client Center program.

• The SEO firm will need Beth’s account login information to login and manage the account as Beth

Your client wants to increase the number of people visiting his website. When analyzing the data for his Search campaign, which metric do you most want to improve?

• Impressions

• Click through rate (CTR)

• Campaign Type

• Cost per click

CPE stands for __________

You can make changes to location and language targeting at?

• Ad Group Level

• Account level

• Campaign level

• Only if you choose display network

Using Duplicate Keywords across different ad group and campaigns is recommended by Google?

• True

• False

A person sitting in India searches on "Google.com.au" (Australian google domain). Will see ads targeted to ?

• Australia

• Ads from all over the world

• India

• None of these

Google has a network of websites in various industries and with an array of audiences that opt in to display Google Ads, known as the