R Instrument

Why are questionnaires important?

• produces data that can be used for making smart business decisions

• the best way to get to know a client

• are easy to make and to understand

• Customers prefer less face-to-face communication and more e-mail communication

The questionnaire is a set of questions used to generate data that meet specific research and survey objectives.

• true

• false

The process of the questionnaire begins with:

• problems

• objectives

• hypothesis

• strategies

What is the last step when you make a questionnaire?

• determine survey objectives

• decide lay out

• evaluate your questionnaire

• decide lay out

Open-ended questions are:

• thought-provoking

• difficult

• simple

• easy

Open-ended are questions are great for

• exploratory research

• qualitative research

• causal research

• descriptive research

When researchers want a better understanding of a problem they choose

• open ended questions

• multiple choice questions

• closed questions

A disadvantage of open-ended questions are:

• the answer is in respondent's own words

• provide insights

• response rates are lower

• allow proving

An advantage of a closed ended questions are:

• researchers must generate alternatives

• limited number of responses

• no freedom for respondent in answer

• alternative data coding

A dichotomous question is a closed-ended question with two response options

• true

• false