Stukent Ch 1 Vocabulary

_________ _________ is the collection, reporting, and examination of actions taken on a website

_____ _____ are a selected group of consumers, often in a common geographic location, introduced to a product, service, or messaging strategy before a full-scale marketing plan is launched

__________ ___________ are identified groups of consumers most likely to purchase your product or service

_______ ___________short-term activity that provides incentives to potential customers and that is intended to help increase sales or create awareness of a product or service

_________ ________ are efforts made by a company to shape the way audiences perceive the company; how a brand is seen by the public (public image) can have an effect of the brand’s actions

______ is what is communicated to and perceived by an audience; can be verbal, written, and non-verbal

___________ _________ are diverse groups of consumers participating in guided discussions conducted to better understand customer perception of a particular product or service

______ ______ is a marketing strategy focused on getting customers to support your product or brand

____ __ _______ is a statement or phrase that encourages audience response

_________ is the consumers’ level of recognition of a company’s product, service, or brand