Stukent Ch 1 Vocabulary

Stukent Ch 1 Vocabulary

10th - 12th Grade

14 Qs

quiz-placeholder

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Stukent Ch 1 Vocabulary

Stukent Ch 1 Vocabulary

Assessment

Quiz

Business

10th - 12th Grade

Medium

Created by

Tristan Brown

Used 44+ times

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14 questions

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1.

FILL IN THE BLANK QUESTION

1 min • 1 pt

_________ _________ is the collection, reporting, and examination of actions taken on a website

2.

FILL IN THE BLANK QUESTION

1 min • 1 pt

_____ _____ are a selected group of consumers, often in a common geographic location, introduced to a product, service, or messaging strategy before a full-scale marketing plan is launched

3.

FILL IN THE BLANK QUESTION

1 min • 1 pt

__________ ___________ are identified groups of consumers most likely to purchase your product or service

4.

FILL IN THE BLANK QUESTION

1 min • 1 pt

_______ ___________short-term activity that provides incentives to potential customers and that is intended to help increase sales or create awareness of a product or service

5.

FILL IN THE BLANK QUESTION

1 min • 1 pt

_________ ________ are efforts made by a company to shape the way audiences perceive the company; how a brand is seen by the public (public image) can have an effect of the brand’s actions

6.

FILL IN THE BLANK QUESTION

1 min • 1 pt

______ is what is communicated to and perceived by an audience; can be verbal, written, and non-verbal

7.

FILL IN THE BLANK QUESTION

1 min • 1 pt

___________ _________ are diverse groups of consumers participating in guided discussions conducted to better understand customer perception of a particular product or service

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