Tourism & Hospitality Marketing

Tourism & Hospitality Marketing

University

22 Qs

quiz-placeholder

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Tourism & Hospitality Marketing

Tourism & Hospitality Marketing

Assessment

Quiz

Other

University

Hard

Created by

JOHN LUMABE

Used 103+ times

FREE Resource

22 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marta and Sarah are best friends. Sarah doesn’t like watching K-drama before but because of her best friend Marta, she now loves to watch K-drama. Therefore, Sarah’s mind has undergone a collective mental programming. What is being learned from this situation?

Culture

Belongingness

Social Class

Lifestyle

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Tourism and hospitality industry benefits mainly from its products and services. Most of the time, it sells things which cannot be touched, seen, tasted or smell such as experience. Therefore, tourism products are _____________.

Tangible

Single products

Intangible

Perishable

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

All are factors that influence the behavior of consumers; EXCEPT?

Reference Groups

Age and Gender

Market Positioning

Life Cycle

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Andrea is a businesswoman, her product has physical attributes, added services, location and image that makes it different from the others in the market, therefore, her product has a/an ______________.

Unique Marketing Proposition (UMP)

Unique Targeting Proposition (UTP)

Unique Segmenting Proposition (USP)

Unique Selling Proposition (USP)

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Jericho has restaurant and his business has an off and peak season depending on demand due to weather or visitor behavior. What is the unique characteristic of tourism and hospitality products being shown here?

Inseparable

Seasonal

Variable

Substitutable

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which among all of the following is part of the Tourism Marketing Mix?

Planning

Performance

Program

Promotion

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Tourism as a High involvement product; EXPENSIVE, COMPLEX and UNREPEATABLE. Tourism as a Low Involvement product; INEXPENSIVE, SIMPLE and _______________ .

Familiar

Repeatable

Identifiable

Detailed

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