
Tourism & Hospitality Marketing

Quiz
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Other
•
University
•
Hard

JOHN LUMABE
Used 103+ times
FREE Resource
22 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Marta and Sarah are best friends. Sarah doesn’t like watching K-drama before but because of her best friend Marta, she now loves to watch K-drama. Therefore, Sarah’s mind has undergone a collective mental programming. What is being learned from this situation?
Culture
Belongingness
Social Class
Lifestyle
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Tourism and hospitality industry benefits mainly from its products and services. Most of the time, it sells things which cannot be touched, seen, tasted or smell such as experience. Therefore, tourism products are _____________.
Tangible
Single products
Intangible
Perishable
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
All are factors that influence the behavior of consumers; EXCEPT?
Reference Groups
Age and Gender
Market Positioning
Life Cycle
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Andrea is a businesswoman, her product has physical attributes, added services, location and image that makes it different from the others in the market, therefore, her product has a/an ______________.
Unique Marketing Proposition (UMP)
Unique Targeting Proposition (UTP)
Unique Segmenting Proposition (USP)
Unique Selling Proposition (USP)
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Jericho has restaurant and his business has an off and peak season depending on demand due to weather or visitor behavior. What is the unique characteristic of tourism and hospitality products being shown here?
Inseparable
Seasonal
Variable
Substitutable
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which among all of the following is part of the Tourism Marketing Mix?
Planning
Performance
Program
Promotion
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Tourism as a High involvement product; EXPENSIVE, COMPLEX and UNREPEATABLE. Tourism as a Low Involvement product; INEXPENSIVE, SIMPLE and _______________ .
Familiar
Repeatable
Identifiable
Detailed
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