Marketing Ch 1 Review

A market includes people who share similar needs and wants, and can purchase a company's products.

• True

• False

A marketing concept includes information such as ethnic background, age, income level, and geographics.

• True

• False

Time utility involves having a product available at a certain time of the year or day.

• True

• False

The "buy one get one free" strategy is an example of distribution.

• True

• False

Selling exercise equipment through catalogs mailed to athletes in an example of place utility.

• True

• False

Which of the following utilities involves making products?

• information

• form

• place

• possession

If you watch a commercial for deodorant and then buy the product, what group do you belong to?

• customer group

• consumer market

• target market

• business group

Accepting credit cards at your place of business is demonstrating what utility?

• time

• place

• possession

• form

When you complete a survey about a product or service, it is an example of what core marketing function?

• product planning

• information utility

• marketing information management

• marketing mix

What does a kayak rental business provide to its customers?

• promotion

• good

• service

• exchange