Marketing and Its Functions

A television commercial stresses the benefits of buying a new protein bar.

• Pricing

• Promotion

• Selling

• Product Service Management

A retailer decides to mark down or lower the price the store's selection of products in August.

• Pricing

• Distribution

• Selling

• Product Service Management

A team of workers approach customers in a mall to ask them their opinion about the upcoming political election and the candidates running for office

• Pricing

• Selling

• Distribution

• Marketing Information Management

A small manufacturer applies for a bank loan in order to upgrade its computer network.

• Pricing

• Financing

• Distribution

• Marketing Information Management

A manufacturer of apparel signs a contract with a company that specializes in trucking and warehousing of imported goods.

• Product Service Management

• Pricing

• Distribution

• Financing

Steve works in marketing research. His main job is to gather data from focus groups and analyze it to discover marketing trends and customer buying patterns.

• Product Service Management

• Marketing Information Management

• Financing

• Distribution

Any direct and personal communication with customers to assess and satisfy their needs and wants - involves not only satisfying customers but also anticipating their future needs

• Promotion

• Selling

• Distribution

• Pricing

Moving products from the producer to the consumer.

• Distribution

• Pricing

• Selling

• Promotion

Designing, producing, maintaining, and improving products or services to meet changing needs and wants.

• Marketing Information Management

• Product/Service Management

• Financing

• Selling

Sponsoring a local football team by purchasing a banner advertisement on the field to give back and boost your image in the community.

• Distribution

• Promotion

• Product/Service Management

• Selling