Building Brands

Disney begins to target newborns at the hospital. This is an example of:

• Brand Equity

• Brand Image

• Brand Awareness

• Brand Loyalty

Disney is associated with entertainment & family fun. This is an example of:

• Brand Image

• Brand Awareness

• Brand Loyalty

• Brand Equity

Vacations to Universal Studios , Universal Movies , Universal Products. Example of:

• Brand Awareness

• Brand Loyalty

• Brand Equity

• Brand Image

Addias has long been associated with top level athletes & quality products. This is an example of:

• Brand Image

• Brand Equity

• Brand Loyalty

• Brand Awareness

In Brand Equity we want to develop the brand in the customer's mind as a part of a class of products. Check the boxes that reflect this.

• Gatorade is a sports drink

• Panthers are a professional football team

• The sky is blue

• Milk is a health food

Marketers want to make some kind of emotional connection with the product and its function. Check the correct examples:

• Gatorade helps athletes to perform better in athletic events

• Panthers fans think positively about the players

• Milk is healthy and makes you feel good

• Desks are a great place for students to sit

Successful brand names usually launch a new or modified product. This is Brand Extension Which is an example below:

• Spongebob fans can use the new Spongebob lunchbox

• Nesquik also offers a strawberry flavor

• Musician Sean "P-Diddy" Combs starts Sean John Clothing

• At Hendrix you can get a good burger or BBQ sandwich

Brand Extension example:

• Gatorade is the best possible choice for athletes

• The Mummy & Jurassic Parks Sequels

• If you drink this beverage you will lose weight

• Limiting shows to appear more rare

Crossover- expansion of the popular appeal of an artist by achieving success in another market or style:

• Shaquille O"Neal has acted in films

• Blue Clues has a new host named Josh

• New Harry Potter movies are being made even though the series is done

• Luke Combs is a country artist from NC