
Building Brands
Authored by Adele Lloyd
Business
7th - 12th Grade
Used 34+ times

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9 questions
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1.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Disney begins to target newborns at the hospital. This is an example of:
Brand Equity
Brand Image
Brand Awareness
Brand Loyalty
2.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Disney is associated with entertainment & family fun. This is an example of:
Brand Image
Brand Awareness
Brand Loyalty
Brand Equity
3.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Vacations to Universal Studios , Universal Movies , Universal Products. Example of:
Brand Awareness
Brand Loyalty
Brand Equity
Brand Image
4.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Addias has long been associated with top level athletes & quality products. This is an example of:
Brand Image
Brand Equity
Brand Loyalty
Brand Awareness
5.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
In Brand Equity we want to develop the brand in the customer's mind as a part of a class of products. Check the boxes that reflect this.
Gatorade is a sports drink
Panthers are a professional football team
The sky is blue
Milk is a health food
6.
MULTIPLE SELECT QUESTION
1 min • 1 pt
Marketers want to make some kind of emotional connection with the product and its function. Check the correct examples:
Gatorade helps athletes to perform better in athletic events
Panthers fans think positively about the players
Milk is healthy and makes you feel good
Desks are a great place for students to sit
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Successful brand names usually launch a new or modified product. This is Brand Extension Which is an example below:
Spongebob fans can use the new Spongebob lunchbox
Nesquik also offers a strawberry flavor
Musician Sean "P-Diddy" Combs starts Sean John Clothing
At Hendrix you can get a good burger or BBQ sandwich
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