The Big Data Dilemma

Which is an example of online tracking?

• An app that includes links a user can click to see different types of content.

• An app that tracks wihich links a user clicks on & that uses this to predict what to show them in the future.

• Any website that has advertisements.

What are the benefits of online tracking?

• It allows companies to show users content that they might find interesting

• Targeted ads can be distracting or not useful.

• It allows apps or devices to work better because companies can predict the needs of users.

• It allows the government to follow your movements on social media.

Aurora downloaded a free app that lets her use unique emojis & stickers when she texts. The app asked for her permission to collect her location data. Why might Aurora deny the app access to her location data?

• The app is free, so it might be unsafe.

• It's not clear why the app needs to track her location in order to use the emojis.

• The app could keep her information private & secret.

• Tracking her location will allow the developer to focus content based on location.

A tech company has just released a new smart speaker, & your family has been wanting to get one for the house. What advice would you give your parents to protect everyone's privacy?

• Get it before it runs out of stock.

• Don't get it. All smart devices break easily.

• Wait until a better one comes out.

• Understand which private information the device collects.

What are the drawbacks to online tracking?

• It allows developers to see what content people like.

• It could help display targeted ads that can be distracting or not useful.

• Online tracking could help the government fight crime.

• It could help developers & companies better predict the needs of users.

How confident are you in understaning the benefits & drawbacks of online tracking?

• I feel very confident

• I feel somewhat confident

• I don't feel confident

• I don't care