Marketing 1.01-1.05 Part 1

Marketing 1.01-1.05 Part 1

9th - 12th Grade

•

28 Qs

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Marketing 1.01-1.05 Part 1

Marketing 1.01-1.05 Part 1

Assessment

Quiz

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Business

•

9th - 12th Grade

•

Medium

Used 2+ times

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28 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which is NOT one of the 4P's

Promotion

Prediction

Place

Product

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is at the center of all marketing activities?

Math

Technological know-how

Communication

Purchasing

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Dennis has a great idea for a new type of tennis ball that, if produced, would be better than any ball currently on the market. He pitches his idea to a few investors. Which of the four Ps should these investors consider first?

Promotion

Place

Price

Product

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which segmentation is being described: Statistics that describe a population by personal characteristics such as age, gender, income, marital status, ethnicity, education, & occupation.

Demographic

Behavioral

Psychographic

Geographic

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which segmentation is being described: Markets divided by Lifestyles, morals, values, & interests

Demographic

Behavioral

Psychographic

Geographic

6.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which segmentation is being described: Segmenting a market base on the way customers use a product/why purchased

Demographic

Behavioral

Psychographic

Geographic

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which segmentation is being described: Markets divided by where the customer lives & weather.

Demographic

Behavioral

Psychographic

Geographic

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