Have We Met Review for TEST

Jackie is interested in predicting what special events result in higher demand for chocolate candy. She should conduct behavioral segmentation based on

• occasion response.

• rate of use.

• benefits derived.

• loyalty response

Geographic segmentation is dividing a market by where customers are

• working.

• born.

• living.

• educated.

The community college has decided to market its evening classes to women between the ages of 18 and 30 who are high school graduates. What type of segmentation is the college using?

• Geographic

• Demographic

• Behavioral

• Pyschographic

Marketers divide their markets by grouping customers according to their

• differences.

• hobbies.

• occupations.

• similarities.

Mass marketing is not as precise as _____________ marketing.

• direct

• segment

• promotional

• event

When the total market is divided, one of its groups is called a market

• share.

• slice.

• segment.

• subdivision.

When sellers offer one-size-fits-all products that will appeal to most buyers, they are using

• mass production.

• market segmentation.

• mass marketing.

• demographic segmentation.

The same person can be included in more than one

• religion.

• income level.

• generation.

• target market.

When examining a market, marketers primarily notice its

• records.

• leaders.

• categories.

• merchants.

To buy a product, customers in a market must first

• locate the product in a store.

• learn the product's features.

• make sure the product is on sale.

• be willing to buy the product.