Marketing Mix

What is not part of the marketing mix (the 4Ps)?

• Product

• Place

• Physical Evidence

• Promotion

What is not linked to "Place"?

• Where the Shop is.

• Where the materials are

• What the product is

What is a disadvantage of Television advertising?

• It can reach a large section of the audience

• People can connect as it is visually appealing

• It is expensive.

Personal contact with the customers is a form of

• Telemarketing

• Indirect Sales

• Personal Selling

Offering an incentive to customers in order to increase sales--contests, free samples, coupons etc...

• Sales Promotion

• Direct/Personal Selling

• Telemarketing

All of the following are low cost advertising methods EXCEPT

• Brochures/Flyers

• Television Commercials

• Word of Mouth Promotion

• Business Cards

When you see an advertisement for a store and decide to shop there, which element of the marketing mix has succeeded?

• Place

• Product

• Presentation

• Promotion

Which part of the four P's of marketing effects the placement and transportation of the product

• Product

• Promotion

• Place

• People

Target customers can be

• People grouped based on their interests

• People grouped based on their religion

• People grouped based on their income

• All of the Above

What does target market mean?

• The market that your product is in

• The consumers you want to buy your product

• Those consumers who haven't bought your product

• The markets overseas