Marketing Test #1

Which is NOT one of the 4P's

• Promotion

• Prediction

• Place

• Product

What is at the center of all marketing activities?

• Math

• Technological know-how

• Communication

• Purchasing

Dennis has a great idea for a new type of tennis ball that, if produced, would be better than any ball currently on the market. He pitches his idea to a few investors. Which of the four Ps should these investors consider first?

• Promotion

• Place

• Price

• Product

Which segmentation is being described: Statistics that describe a population by personal characteristics such as age, gender, income, marital status, ethnicity, education, & occupation.

• Demographic

• Behavioral

• Psychographic

• Geographic

Which segmentation is being described: Markets divided by Lifestyles, morals, values, & interests

• Demographic

• Behavioral

• Psychographic

• Geographic

Which segmentation is being described: Segmenting a market base on the way customers use a product/why purchased

• Demographic

• Behavioral

• Psychographic

• Geographic

Which segmentation is being described: Markets divided by where the customer lives & weather.

• Demographic

• Behavioral

• Psychographic

• Geographic

Determining a value to charge for products. It is important to consider what competitors are charging and the amount customers are willing and able to pay.

• Promotion

• Price

• Marketing Information Management

• Selling

Target market is defined as: a particular group of consumers at which a product or service is aimed.

• True

• False

The transporting, storing, and handling of goods on their way from the manufacturer to the consumer.

• Selling

• Financing

• Product Service Management

• Channel/Distribution Management