
Marketing Test #1
Business
9th - 12th Grade
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32 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which is NOT one of the 4P's
Promotion
Prediction
Place
Product
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is at the center of all marketing activities?
Math
Technological know-how
Communication
Purchasing
3.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Dennis has a great idea for a new type of tennis ball that, if produced, would be better than any ball currently on the market. He pitches his idea to a few investors. Which of the four Ps should these investors consider first?
Promotion
Place
Price
Product
4.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Which segmentation is being described: Statistics that describe a population by personal characteristics such as age, gender, income, marital status, ethnicity, education, & occupation.
Demographic
Behavioral
Psychographic
Geographic
5.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Which segmentation is being described: Markets divided by Lifestyles, morals, values, & interests
Demographic
Behavioral
Psychographic
Geographic
6.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Which segmentation is being described: Segmenting a market base on the way customers use a product/why purchased
Demographic
Behavioral
Psychographic
Geographic
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which segmentation is being described: Markets divided by where the customer lives & weather.
Demographic
Behavioral
Psychographic
Geographic
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