1.01-1.06 review

Which of the following statements is true regarding sports marketing:

• Sports marketing encompasses only the radio and television media.

• The distribution of licensed sports apparel is an effective way to create team and brand awareness.

• The use of high-profile athletes to endorse products does not increase brand recognition.

• Corporations sponsor sporting events to decrease their brand recognition.

The core benefits to customers who purchase sport products include entertainment, health, and

• achievement

• promotion

• independence

• adaptability

Financing:

• is one of the six core standards of marketing

• involves budgeting for marketing activities

• involves offering customers different forms of payment for a company’s products or services

The popularity of teams and sports figures is based upon:

• winning

• wealth

• controversy

​Television is considered a more mature distribution medium than the Internet.

• True

• False

Which of the following marketing positions is responsible for securing companies to financially support an event:

• Sponsorship manager

• Public relations manager

• Financial manager

• Hospitality coordinator

Most event firms specialize in:

• public relations

• management

• marketing

• sponsorship sales

One of the main reasons why many businesses sponsor a sport product or event is to:

• contribute to society

• support local teams

• spend excess funds

• reach a target market

Which of the following sport/event products for a soccer game is perishable?

• Logo T-shirts

• Souvenir cups

• Game tickets

• Soccer balls

Which of the following is a reason that sport/event marketers use branding?

• To give their products positive, memorable names

• To make their products stand out from the competition

• To help consumers distinguish between goods and services

• To use logos and trademarks