Competitive Markets

To describe in detail, is to

• Explain

• Describe

• Analyse

• Synthesis

The growth stage is where a business moves into either an

• repositioning or expansion state

• establishment of extend state

• establishment or expansion state

• expansion or decline state

The Ansoff matrix examines ________ strategies

• growth

• repositioning

• establishment

• post-maturity

Horizontal growth focuses on _______ expansion

• target audience

• market

• customer

• geographical

Vertical growth focuses on

• existing customers

• new customers

• new products

• existing products

Profit potential, expense reduction and economies of scale are all _________ for expansion

• risks

• motivations

• deterants

• methods

A domestic business

• has operations worldwide and does not identify any home country

• has headquarters in its country of origin but has expanded with subsidiaries or production facilities in several countries

• is based in one country but imports, or exports to other countries

• operates within one country

An international business

• has operations worldwide and does not identify any home country

• has headquarters in its county of origin but has expanded with subsidiaries or production facilities in several countries

• is based in one country but imports, or exports to other countries

• operates within one country

A multinational business

• has operations worldwide and does not identify any home country

• has headquarters in its country of origin but has expanded with subsidiaries or production facilities in several countries

• is based in one country but imports, or exports to other countries

• operates in one country

A global business

• has operations worldwide and does not identify any home country

• has headquarters in its country of origin but has expanded with subsidiaries or production facilities in several countries

• is based in one country but imports, or exports to other countries

• operates in one country