UTS Metode Riset Pasar
1st Grade
•25 Qs
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UTS Metode Riset Pasar
Quiz
•
Other
•
1st Grade
•
Practice Problem
•
Medium
Puspita Kartikasari
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25 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Kegiatan penelitian di bidang pemasaran yang dilakukan secara sistematis mulai dari perumusan masalah, tujuan penelitian, pengumpulan data, pengolahan data, dan interprestasi hasil penelitian disebut dengan apa?
Riset umum
Riset pemasaran
Riset eksperimental
Riset deskriptif
Riset dasar
2.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Berikut langkah-langkah proses riset pemasaran, kecuali ...
Mendefinisikan masalah dan sasaran riset
Mengembangkan rencana riset
Menentukan jumlah sampel
Mengumpulkan informasi
Membuat keputusan dan kesimpulan
3.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Satu kesatuan proses untuk menciptakan dan menyampaikan nilai produk ke konsumen yaitu ...
Segmentasi, Sasaran, Perilaku konsumen
Sasaran, Perilaku konsumen, Loyalitas merk
Perilaku konsumen, loyalitas merk, Positioning
Positioning, Targeting, Loyalitas merk
Segmentasi, Targeting, Positioning
4.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Berikut merupakan kriteria untuk memilih sasaran pasar yang optimal, kecuali ...
Pesaing produk
Responsif
Potensi penjualan cukup luas
Pertumbuhan memadai
Keterjangkauan media
5.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Pengetahuan yang dimiliki konsumen tentang keberadaan produk disebut dengan ...
Attitude
Awareness
Trial
Retrial
Desired
6.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Berikut tindakan konsumen dalam mata rantai konsumsi, kecuali ...
Awarness
Interest
Desired
Action
Trial
7.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Skala pengukuran yang digunakan untuk mengukur sikap, pendapat dan persepsi seseorang atau sekelompok orang tentang fenomena disebut dengan ...
Skala Gultman
Skala Likert
Rating Scale
Semantic Deferential
Skala nominal
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