Marketing Applications (U1): LAP-MK-014 Posttest A

Marketing Applications (U1): LAP-MK-014 Posttest A

11th - 12th Grade

14 Qs

quiz-placeholder

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Marketing Applications (U1): LAP-MK-014 Posttest A

Marketing Applications (U1): LAP-MK-014 Posttest A

Assessment

Quiz

Business

11th - 12th Grade

Medium

Created by

John Adams

Used 1+ times

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14 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

An example of a final consumer in action would be a person buying

a chair for his/her apartment

a desk for his/her office

some coffee filters for the break room

a computer for his/her graphic-design business

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

A buying decision begins with a(n)

choice

need

information search

assessment of options

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of the following would be considered a higher order need:

Food

Safety

Clothing

Social belonging

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of the following factors has the greatest effect on a consumer’s buying behavior:

Social influences

Individual influences

Situational influences

Cultural influences

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Martin is an American, but he also identifies himself as Hispanic. Martin belongs to an American

subculture

social group

family

reference group

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of the following is a cultural value with which a United States citizen would likely identify the most:

Valuing rest and relaxation

Searching for meaning

Being efficient

Acquiring wisdom

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Your personal circle of friends is a

subculture

membership group

reference group

national group

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