Marketing Applications (U1): LAP-MK-014 Posttest A

An example of a final consumer in action would be a person buying

• a chair for his/her apartment

• a desk for his/her office

• some coffee filters for the break room

• a computer for his/her graphic-design business

A buying decision begins with a(n)

• choice

• need

• information search

• assessment of options

Which of the following would be considered a higher order need:

• Food

• Safety

• Clothing

• Social belonging

Which of the following factors has the greatest effect on a consumer’s buying behavior:

• Social influences

• Individual influences

• Situational influences

• Cultural influences

Martin is an American, but he also identifies himself as Hispanic. Martin belongs to an American

• subculture

• social group

• family

• reference group

Which of the following is a cultural value with which a United States citizen would likely identify the most:

• Valuing rest and relaxation

• Searching for meaning

• Being efficient

• Acquiring wisdom

Your personal circle of friends is a

• subculture

• membership group

• reference group

• national group

You look up to your older brother and his group of friends. Sometimes, what they buy influences what you buy. This is an example of a

• reference group

• membership group

• psychological influence

• situational influence

Your favorite NBA player endorses Gatorade, so you buy it. This is an example of a(n)

• psychological influence

• reference group

• membership group

• opinion leader

A person’s interests and activities influence her/his buying behavior. This is referred to as

• subculture

• social influence

• lifestyle

• personality