Marketing Applications (U1): Common Assessment Review B

Having thorough product knowledge may help the company achieve what goal?

• Achieving stability

• Decreasing customer service

• Increasing sales

• Supporting a cause

Krista always makes sure she follows up with her customers and resolves their complaints. She knows that providing good customer service can help her company achieve its goals, specifically

• supporting a cause

• minimizing costs

• expanding

• projecting a certain image

When Aaron tells a customer on the phone that he has a product in stock, he’s sure to double check that the product will really be there when the customer comes in to buy it. What employee action does this illustrate?

• Keeping promises to customers

• Tailoring communication to the target market

• Having thorough knowledge of operating procedures

• Following up on and resolving complaints/problems

Keeping track of what’s selling may help you

• support a cause

• spot product trends

• avoid doing inventory

• project a certain image

Selecting a target market is crucial because

• it is required by law to do so

• companies cannot share target markets

• a business can't be all things to all people

• a company can't develop products without one

Which of the following is a way in which a business communicates with its target market:

• Budgeting

• Inventory

• Operating procedures

• Personal selling

A company works with the Red Cross to help with a hurricane relief effort. What goal does this illustrate?

• Developing new goods and services

• Supporting a cause

• Expanding

• Improving customer satisfaction

Luc’s company is brand new, so for right now his main focus is on getting off to a good start. What goal does this illustrate?

• Increasing sales

• Improving profitability/Minimizing costs

• Achieving stability

• Increasing efficiency/productivity

A company wants to merge with another company and build a larger facility. What goal does this illustrate?

• Projecting a certain image

• Supporting a cause

• Achieving stability

• Expanding

A company wants to add a new model to its line of automobiles. What goal does this illustrate?

• Developing new goods and services

• Minimizing costs

• Achieving stability

• Improving customer satisfaction