4.1 The Role of Marketing

4.1 The Role of Marketing

11th - 12th Grade

30 Qs

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4.1 The Role of Marketing

4.1 The Role of Marketing

Assessment

Quiz

Business

11th - 12th Grade

Practice Problem

Hard

Created by

Janice Clarke Dempsey

Used 107+ times

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30 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketing is not about

Customer relations management

Meeting the needs and wants of consumers

Recruiting the best sales people

Understanding the needs and wants of customers

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which statement cannot be applied to the nature of marketing?

Customers are of central importance to marketing

It affects all functional aspects of a business

It is all about selling products to meet the needs of customers

Marketing is far more than advertising

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The size of a market cannot be measured in terms of

Marketing budgets

Sale revenue

Sales volume

The number of customers

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is not part of the marketing mix for physical goods?

Distribution

People

Product

Promotion

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The marketing mix for services does not necessarily include

Packaging

People

Physical evidence

Price

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is not part of the marketing mix for services?

People

Physical evidence

Place

Production

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A key difference between goods and services is that services are

Homogenous

Perishable

Purchased by the owner

Tangible

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