Marketing Review

Marketing Review

9th - 12th Grade

10 Qs

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Marketing Review

Marketing Review

Assessment

Quiz

Created by

Natalie Hess

Business

9th - 12th Grade

10 plays

Medium

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Products include both goods and services.

True

False

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The 4 P's of marketing are?

Product, Price, Popularity, Production

Product, Place, Price, Promotion

Price, Popularity, Positioning, Positivity

Promotion, Price, Population, Packaging

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

_________ use a product.

Consumer

Customer

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

__________ buy a product.

Consumer

Customer

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

___________ is the process of developing, promoting and distributing products in order to satisfy customers needs and wants.

Sales

Marketing

Entrepreneurship

Retailing

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

___________ is the segmentation of a market based on where people live.

Geographics

Deomographics

Psychographics

Economics

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

______________ is the study of consumers based on lifestyle, and the attitudes and values that shape it.

Geographics

Demographics

Psychographics

Economics

8.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

__________ are the statistics that describe a population in terms of personal characteristics.

Geographics

Demographics

Psychographics

Economics

9.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

____________ is focusing all marketing decisions on a specific group of people you want to reach.

Marketing

Promotion

Sales

Target Market

10.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is not included in the personal characteristics of demographics?

Age

Gender

Income

Location

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