Marketing Review

Products include both goods and services.

• True

• False

The 4 P's of marketing are?

• Product, Price, Popularity, Production

• Product, Place, Price, Promotion

• Price, Popularity, Positioning, Positivity

• Promotion, Price, Population, Packaging

_________ use a product.

• Consumer

• Customer

__________ buy a product.

• Consumer

• Customer

___________ is the process of developing, promoting and distributing products in order to satisfy customers needs and wants.

• Sales

• Marketing

• Entrepreneurship

• Retailing

___________ is the segmentation of a market based on where people live.

• Geographics

• Deomographics

• Psychographics

• Economics

______________ is the study of consumers based on lifestyle, and the attitudes and values that shape it.

• Geographics

• Demographics

• Psychographics

• Economics

__________ are the statistics that describe a population in terms of personal characteristics.

• Geographics

• Demographics

• Psychographics

• Economics

____________ is focusing all marketing decisions on a specific group of people you want to reach.

• Marketing

• Promotion

• Sales

• Target Market

Which of the following is not included in the personal characteristics of demographics?

• Age

• Gender

• Income

• Location