E OBJ 4.01 MC

Which of the following is a benefit of channels of distribution:

• We can more easily obtain products from all over the world.

• Retailers must spend more money.

• Producers must spend more money.

• We spend more time looking for products we want.

Walmart, Domino's, and Avis Rent-a-Car are examples of

• retailers.

• industrial distributors.

• agents.

• wholesalers.

Top-Notch Wheels buys mountain bikes from The Great Colorado Mountain Bike Company and sells them to bike shops. Top-Notch Wheels is an example of a(n)

• wholesaler.

• producer.

• retailer.

• agent.

Which of the following intermediaries never actually owns the products they promote and sell:

• Agents

• Retailers

• Wholesalers

• Industrial users

Which of the following is a direct channel of distribution for consumer goods and services:

• Producer to ultimate consumer

• Producer to retailer to consumer

• Producer to industrial user

• Producer to distributor to consumer

Which of the following retailers would be most likely to be part of the producer-to-retailer-to-consumer channel:

• Large retail chain

• Specialty shop

• Locally owned pharmacy

• Small boutique

What is an advantage for producers in using the producer-to-wholesaler-to-retailer-to-consumer distribution channel?

• Wholesalers usually buy in large quantities.

• Wholesalers do not take title to the goods.

• It enables them to control channel activities.

• It enables them to reach large retailers directly.

Which of the following services would be distributed by a producer-to-agent-to-consumer channel:

• Health care

• Vehicle repair

• Travel planning

• Income tax preparation

Where does a channel of distribution begin?

• With the producer

• With the intermediary

• With the ultimate consumer

• With the industrial user

Which of the following is an example of an industrial user:

• A hairstylist buying new scissors to perform haircuts

• A parent buying a picture frame for his/her desk

• A family buying a new home computer

• A teacher buying a book to read on vacation